The usage of the Christmas tree imagery around Christmas
time is an age old one it is used in almost every area of advertising from beer
adds to coffee and even blood transfusion, the image is so prevalent in
representing that time of year that if it is shown at any other time of year it
is almost certainly going to be met with confusion. The reasoning behind the
use of Christmas trees are one of the most lucrative trades at that time of
year in Europe alone the demand for live trees reaches about 50 million per
year. Denmark is one of the biggest producers of fir trees at Christmas time it
“produces between eight and nine million Norman Firs annually 90 percent of
which are exported within Europe, primarily to Germany, Britain, France and
Austria.”(8) so with the industry for Christmas trees booming, it is only
natural that advertisers would use this iconic plant to boost there marketing
at the same time, one of the reasons it is so effective in advertising is its
simple shape the fact that a generalized triangle, usually with a star or similar
on top is enough to spark our imaginations into visualizing a tree, is a testament
to the power of advertising. There are of course other Christmas based
advertising imagery such as a snowman or snowflake and of course the stereotypical
wrapped Christmas present, however none of these have as much of an impact as
the classic Christmas tree.
(8) Terra daily: Danish Christmas Tree Shortage
Threatens Prices Across Europe
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